I love to learn and sometimes I learn that I need to learn more. Such was the case in a recent conversation with some fellow authors about marketing books. Let there be no mistake, writing a book, revising it, editing it, and publishing it… these things are easy in comparison to marketing the book. Letting people know that you wrote an awesome book and helping them understand why they should care, why they should talk about it around the water cooler, is exponentially harder than just writing an awesome book. This was the underlying reason behind the creation of this meme, but I’m sure the sentiment can be applied elsewhere as well.